Flower Plate, decor ‘Rigi Royal’, Zuid-Holland, Gouda

This ceramic plate was produced in the 1950s by Plateelbakkerij Zuid-Holland, a renowned pottery factory located in Gouda, the Netherlands. The design is named “Rigi Royal”, a hand-painted decorative pattern featuring stylised floral and abstract elements in bold colours such as ochre yellow, olive green, teal, purple, and deep red.

Zuid-Holland, sometimes referred to as PZH, was active from 1898 until 1965 and gained a reputation for producing high-quality decorative ceramics. The factory was granted the right to use the title “Royal” in 1930, and its later work—including pieces like this—continued the tradition of richly colored, ornamental design that had become associated with Gouda pottery.

The “Rigi Royal” design is typical of the post-war period, combining traditional craftsmanship with mid-century stylistic elements. It reflects the continuing influence of earlier Art Nouveau and Art Deco movements, interpreted in a more modern, expressive form.

This plate is an example of the enduring decorative style developed in Gouda, offering insight into a period of Dutch ceramic production that balanced heritage with changing tastes.